Mercedes-Benz Electric Drive

The German company Mercedes-Benz changed its strategy and has entered the market of electronic cars this year. The company has developed a new engines for AMG series.

Nowadays, electric car market is the most promising due to low competition and undeveloped technologies. Mercedes-Benz has unveiled a new electric car developed in partnership with California-based Tesla Motors. The company began a new strategy of entering the market through joint ventures with American company. The strategy of the company is entering a new market in terms of lack of resources in the future. The company began to actively produce Mercedes electric cars for the elite, who can afford to buy the legendary car model with an electronic motor.
The projected demand will be increased due to the transition of consumers to a car without petrol engine.

It is the quietest model and it’s also the brand’s most powerful. Electrification provides the SLS with 740 hp. The electricity is generated by four contact permanent-magnet synchronous electric motors. In contrast, the petroleum powered SLS AMG churns out 583 hp.
Benz claims the electrified SLS will hit 62 mph in 3.9 seconds. Mercedes-Benz has reached a new strategic level and new AMG model is a major competitor for Tesla. This is an incredible strategic and technological progress of the company. Every wheel is powered by its own electric motor and it costs $450,000. Mercedes-Benz SLS AMG Electric Drive a harbinger of the future.

I will continue to monitor the development of one of the leading companies in the car industry. Unfortunately the company's growth is unavailable for this year, but analysis showed that in 2013 the brand was estimated at 31.9 billion dollars among companies and car manufacturers eleventh place among all brands in the world. With access to new markets, growth rates should take the company to a leadership position.

References: 
1. Mercedes-Benz
2. Electric Drive