BT Group plc, trading as BT, is a British multinational telecommunications services company with head offices in London, England, Great Britain. It has operations in around 170 countries. Wikipedia
Dolby Laboratories, Inc., often shortened to Dolby Labs, is an American company specializing in audio noise reduction and audio encoding/compression. Dolby licenses its technologies to consumer electronics manufacturers. Wikipedia
The new Dolby Voice Conference Phone, is an innovative device that dramatically improves meetings, providing great sound quality and capabilities that bridge the gap between in-room and remote participants so that all meeting participants can contribute equally.
Also this partnership comes with an agreement for a BT Meet Me with Dolby Voice mobile app, which provides access to the service from anywhere.
One of its major benefit is that it will improve the way people communicate at work, enhance business productivity, and reduce the cost of conferencing.
BT is one of the world’s leading providers of communications services and solutions. Its principal activities include the provision of networked IT services globally; local, national, and international telecommunications services to its customers for use at home, at work, and on the move; broadband, TV, and Internet products and services; and converged fixed/mobile products and services
Dolby creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work.This partnership will help save 25 percent to 50 percent off businesses total conferencing bill when using BT Meet Me with Dolby Voice.
Participating in numerous audio conferences I know from my own experience how frustrating it can be when sound quality of the call is bad. In fact, it affects business greatly and in many cases lead to frustrations or even negotiations being suspended (why should I work with you if you can't even arrange a quality connection?). Calls will be reasonably priced in line with existing services and the software is free, but a conference phone device would match existing retail prices at around $1,200. This makes me wonder if the new service will be in demand, as this is rather costly and SME's might consider these a luxurious detail they do not need.
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